© Pepper Productions 2022, All Rights Reserved | Privacy Policy | Website by Chilli
Menu
Videography has emerged as one of the most popular types of content to engage users. The importance of video marketing for boosting your brand’s visibility and growth is becoming increasingly more important. Videography creates a story that guides your audience through relatable, narrative-based content, engaging them more than other forms of content such as newspaper or radio and display ads.
According to Growth Tribe, at least 73% of people say that they’d prefer to watch short videos to learn about a product or service. Additionally, with the growing popularity of social media, services like Hubspot and DashApp have recorded that 40-50% of users want to see more content from the brands that they support.
At Pepper Productions, we live to tell your tale. As a video production company on the Sunshine Coast, we are motivated to help businesses achieve their goals and grow. We aim to help businesses engage with their target market by telling their stories through all aspects professional videography.
All businesses have a story to tell, whether it’s for your brand or a specific product. The brand you have built from the ground up deserves to have its own story shared in a way that allows you to connect with your audience. One of the best ways to share your story is through video content marketing.
Video content marketing allows you to connect directly with customers about a product or service. Enabling users to engage with your brand in a more direct and relatable way, building trust and credibility for your business. Having video content also boosts your online presence and audience reach. On the more technical side of things, you can enhance your videos performance with keywords in your headings and descriptions, allowing for more users to organically come across your content.
Additionally, video content has been proven to be more memorable and engaging for viewers than written text. This is because video makes use of visual and audio stimuli, making it easier to capture attention of audience members and convey emotions. This allows us to immerse the audience in your brand and provide them with a visually compelling first experience.
Similarly, the art of video content marketing is incredibly versatile. With platforms like Instagram and TikTok capitalising on short video formatting, this provides businesses with an opportunity to effectively engage users in a short period of time. Shorter video formats tend to drive higher levels of interaction and engagement such as comments, shares and likes. This makes video content marketing a useful and versatile tactic for brands to resonate with audiences in a timely, yet effective fashion.
Before you begin creating any business videography content, you will need to answer some questions before commencing with production. This is to ensure that you make content that is going to resonate between your business and audience. These questions can include the following:
Video content is highly shareable and will undoubtedly increase your engagement on social platforms. Made up of appealing visuals and compelling audible effects, videos grasp a user’s attention quickly. Videos are highly shareable because so many people enjoy the visual and audible components that make them special. Video content is effective at capturing the moments that matter, making them last and it is more likely to be shared with our friends, family, or colleagues. For businesses, this means more people are getting to see your brand’s story and its offerings while making meaningful experiences.
Video content increases businesses’ engagement, as people are 2 times more likely to share video content over blog posts, articles and pages. Having people consistently share your videos increases your online presence making users more aware of your company and creating brand awareness organically. Additionally, this will drive customers to either your website or physical store as a result of your social media efforts.
At Pepper Productions, we understand that creating a powerful statement through videography production is only half of our job. That’s why we work closely with Chilli, the leading digital marketing agency based on the Sunshine Coast, to develop an efficient distribution strategy that will get you results.
Are you ready to tell your tale? We offer a free video discovery session, where we’ll work with you to develop a custom content plan that helps you achieve your specific goals. Contact Pepper Productions now, and let’s share your story!
Get started on your next project today.
We acknowledge the Traditional Custodians of this land where we create, work and live, the Gubbi Gubbi (Kabi Kabi) people. We acknowledge their spiritual, and cultural belonging and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
© Pepper Productions 2022, All Rights Reserved | Privacy Policy | Website by Chilli